Wednesday, December 4, 2013

Balance the Visual Load with Image Optimization for Web

There is a rule of thumb for everything, including simple things like uploading images on websites. But it needs to be balanced for better optimization. An image editor knows the properties and values to do it.

Faster the browsing experience better is the result for the viewer. Images may be the static content of the website. While updating the site each time, pay attention to the images. Do they take long to upload? Then it is time for image optimization for web. There is no need to cut corners except ensure that the download size and file format is ideal for the website. Even cropping out spaces around the graphics is helpful. Pad up the graphic instead and it still looks good. Let’s make a check of the important motivators of image optimization for web.

Bandwidth of the Internet

Now what has that got to do with we images? Yes, it has a lot to do! Zipping down the contents of a website rapidly is the need of the hour. If he damn image takes forever to download then the website is skipped. All the hard work of great texture, high resolution goes for a big toss. It is the images that slow down the website. And there is no reason to curse the data cable guy. He is not the culprit.

The best solution is to have image files with less weight. And the buzzword here is 72 dpi.

Storage and space

Clutter anywhere can be maddening including digital space. Storage of data and breathing space is so much important. Spend less on huge servers and make business cost effective. An e-commerce website has hundreds of images and need storage. How can they be archived if they are large?

The sensible option is to have a limited image size even if there is 24 MB storage on the server.

Inexpensive prices

When the images are optimized they will be cost effective in many ways. As the website grows the need to have small file formats is prudent.

Most essential-browsing experience!

If it takes forever to download no one sticks around for it! If the images are optimized then the web experience is smoother and profitable.

Are these points motivating enough for you to make up your mind for image optimization for web? We offer some practical solutions, which have helped others too. The first criterion for lightweight pictures on the web is the file format. This itself will decide how many images come on one page and in total on the website. There are three file types that are normally used on the web.

Also referred as the bitmap as it is made of pixels in a square. What can you save in this format? Graphs, charts buttons, text details, bullet points and specific icons.

You must have heard of this before. If you have an online photo art gallery then this is the most suitable type. If there are images with vibrant colors, Hi-Def graphics, effects and gradients then this is the best file format.

 This offers a slightly better grade then GIF. Buttons or style icons can be made in these sizes. They also take up less space in storage.


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